亿维翻译为Omnicom提供传媒翻译服务

最近,应Omnicom的要求,亿维翻译北京翻译公司为其提供了专业的移动广告翻译服务。

本次翻译的成果摘录如下:

提供营销传播及媒体投资解决方案的领先专业机构浩腾媒体,于16日发布移动广告调研报告DIVE MOBILE,该报告涵盖了一、二、三线的7个不同城市,定量调查研究消费者对于移动广告的不同态度和反馈。作为同类报告的首创,DIVE MOBILE探索了各线城市的消费者对移动广告所持态度的差异、智能手机对比其他设备对消费者购买意愿的影响,以及当消费者无意中点击到广告会有何反应等问题。浩腾媒体指定IFOP Asia为该报告的调研合作伙伴。

OMD China has launched DIVE MOBILE, a quantitative research report that studies consumers’ attitudes and reactions towards mobile advertising covering 7 markets in China across tier 1, 2, and 3. The growth of mobile has been well documented. DIVE MOBILE finds that Consumers have a complex relationship with mobile advertising; More consumers in tier 3 choose to ignore mobile advertising than in tier 1 and tier 2; The potential for mobile advertising is significant; People who are annoyed by mobile advertising will still notice them, but those interested in ads are 2.4 times more likely to purchase product; And practical information is the most voted reason for consumers to engage with mobile ads.

亿维翻译移动广告翻译热线:010-58405720

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